The Importance of Marketing in Real Estate

The Importance of Marketing in Real Estate

Because the real estate industry is so competitive, marketing  plays a crucial role in making you, the real estate agent, stand out from the crowd. In this post we examine how effective marketing can grow your business.  

Brand Awareness 

Marketing builds brand awareness for real estate agents because marketing creates a unique brand identity and separates you from your all-too-many competitors. These effective strategies build trust and credibility with your potential clients, and, as you know, trustworthiness and credibility are crucial in real estate. 

Increased Visibility 

Marketing also increases visibility for real estate agents. By promoting your properties through channels such as social media, websites, and listing platforms, you can attract more potential customers. And this increased visibility translates into more leads and sales, which is crucial for any business.  

Targeted Marketing 

Marketing also enables you to reach your target audience effectively. By using targeted marketing techniques such as social media ads, email marketing, and search engine optimization (SEO), you can contact your ideal customers with tailored messages, increasing the chances of converting potential clients into actual buyers or renters. 

Improved Customer Engagement 

Marketing also engages customers effectively. Real estate agents use marketing to stay in touch with their past clients, keep them informed about new properties, and offer valuable insights and advice. Marvin’s Mailers is an effective way for you, with minimal effort, to keep engaging with past clients. This staying-in-touch improves client satisfaction and loyalty, leading to repeat business and referrals. 

Competitive Advantage 

Finally, innovative marketing strategies keep real estate agents up-to-date with the latest trends, setting you apart from your competitors. This is such a key factor in attracting potential clients and closing more deals. 

In conclusion, marketing is an essential component of the real estate industry. It helps your business build brand awareness, increase visibility, reach your target audience, improve customer engagement, and gain a competitive advantage. By investing in marketing, your real estate business positions you for success. 


National Fall off the Wagon Day

National Fall off the Wagon Day

As someone who runs your own business, you probably made some New Year’s resolutions regarding habits and practices around your business. But in case you missed it, February 9th was national “fall off the wagon day”. This term describes a day when a person tries a new habit, such as staying with a marketing plan, but suddenly loses motivation. National “fall off the wagon day” occurs about six weeks after those New Year’s resolutions were made. But falling off the wagon happens for various reasons, such as stress, boredom, or lack of willpower. Whatever the reason, "fall off the wagon day" can be discouraging, but it's important to remember that it's not the end of the world.

The first step in dealing with "fall off the wagon day" is recognizing that it's a common experience. Almost everyone has struggles with maintaining a productive work habit at some point in their career. However, it’s essential to remind yourself that this is a part of the journey and that it's okay to slip up from time to time.

Once you've accepted that you've fallen off the wagon, it's time to pick yourself up and get back on track. Start by analyzing  what triggered your lack of motivation. This helps you avoid making the same mistakes in the future.

Next, create a plan to get back on track. Set realistic goals that avoid setting yourself up for failure. For example, if you're planning on sending a marketing email on a bi-weekly basis, instead of forcing yourself to write the email in one sitting, try starting it and coming back to it in spurts.

Remember to be kind to yourself during this process. It's easy to get caught up in negative self-talk for falling off the wagon. However, such negative talk only makes it harder to get back on track. Instead, focus on the progress you've made and use it as motivation to continue.

Finally, if needed, seek support from friends, family, or coworkers if needed. Talking to someone who understands what you're going through can be incredibly helpful and motivating. “Fall off the wagon day" can be discouraging, but it's essential to remember that it's not the end of the world. By recognizing what went wrong, creating a plan to get back on track, and seeking support from others, you can climb back on the wagon and continue your journey towards a great productive year.

It’s Time to Start Planning for 2023

It’s Time to Start Planning for 2023

As the 2022 calendar approaches, it is time to prepare your marketing plan for 2023. As you know, the best time for clients to list their home is spring and summer, and if you want to be top-of-mind when your clients  decide to move you need to start now. Here are some of the best ways to stay in front of your sphere and prospective clients

  • Social media posts - creating content that represents you and your brand will keep your past clients engaged moving forward. Remember - they worked with you in the past, and they want to know what you are doing. The key is keeping posts relevant and their timing consistent.
  • Email marketing - sending useful information like market updates, recently closed homes, or client success stories is a great way to interact with your clients. If you want to keep them engaged, you need to give them something of value.
  • Mail marketing - whether it’s using our InfoCard Marketing program, sending out recipes, or a list of homes you just sold, direct mail marketing has a truly high return. Plus, unlike all other forms of marketing, it physically  gets you in their home.

As ReminderMedia points out, the typical real estate transaction occurs in these steps:

  • The homebuyer needs a Realtor®.
  • They go to Google and search for Realtors® in their area.
  • They find one with good reviews and make a call.
  • That’s the Realtor® they work with. If the first agent doesn’t pick up, they call a second, and work with that one.
  • The transaction occurs.
  • The homebuyer moves in and moves on and eventually forgets about their agent.
  • Don’t let number 6 occur! This is the beauty of InfoCards and the InfoCard Marketing program. Let’s say you work with a client to buy their first home. Congratulations! Then, for the next three years you mail them an InfoCard every month to keep you top-of-mind. This costs you less than $36. Over those three years your past client has seen your marketing every month, and it’s been a value add. So, when it’s time for them to sell and move to their next home they naturally think of you. What’s to return on that $36 spend? It’s so high it covers your mail marketing expense for 500 homes for three years. Do you think more than 1 of your past 500 will work with you again? If so, your return on ad spend will be enormous.