It’s Time to Start Planning for 2023

It’s Time to Start Planning for 2023

Oct 26, 2022 Posted by: Michael Leitner Email Marketing,  Mail Marketing,  marketing

As the 2022 calendar approaches, it is time to prepare your marketing plan for 2023. As you know, the best time for clients to list their home is spring and summer, and if you want to be top-of-mind when your clients  decide to move you need to start now. Here are some of the best ways to stay in front of your sphere and prospective clients

  • Social media posts - creating content that represents you and your brand will keep your past clients engaged moving forward. Remember - they worked with you in the past, and they want to know what you are doing. The key is keeping posts relevant and their timing consistent.
  • Email marketing - sending useful information like market updates, recently closed homes, or client success stories is a great way to interact with your clients. If you want to keep them engaged, you need to give them something of value.
  • Mail marketing - whether it’s using our InfoCard Marketing program, sending out recipes, or a list of homes you just sold, direct mail marketing has a truly high return. Plus, unlike all other forms of marketing, it physically  gets you in their home.

As ReminderMedia points out, the typical real estate transaction occurs in these steps:

  • The homebuyer needs a Realtor®.
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  • They go to Google and search for Realtors® in their area.
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  • They find one with good reviews and make a call.
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  • That’s the Realtor® they work with. If the first agent doesn’t pick up, they call a second, and work with that one.
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  • The transaction occurs.
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  • The homebuyer moves in and moves on and eventually forgets about their agent.
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    Don’t let number 6 occur! This is the beauty of InfoCards and the InfoCard Marketing program. Let’s say you work with a client to buy their first home. Congratulations! Then, for the next three years you mail them an InfoCard every month to keep you top-of-mind. This costs you less than $36. Over those three years your past client has seen your marketing every month, and it’s been a value add. So, when it’s time for them to sell and move to their next home they naturally think of you. What’s to return on that $36 spend? It’s so high it covers your mail marketing expense for 500 homes for three years. Do you think more than 1 of your past 500 will work with you again? If so, your return on ad spend will be enormous.