National Fall off the Wagon Day
As someone who runs your own business, you probably made some New Year’s resolutions regarding habits and practices around your business. But in case you missed it, February 9th was national “fall off the wagon day”. This term describes a day when a person tries a new habit, such as staying with a marketing plan, but suddenly loses motivation. National “fall off the wagon day” occurs about six weeks after those New Year’s resolutions were made. But falling off the wagon happens for various reasons, such as stress, boredom, or lack of willpower. Whatever the reason, "fall off the wagon day" can be discouraging, but it's important to remember that it's not the end of the world.
The first step in dealing with "fall off the wagon day" is recognizing that it's a common experience. Almost everyone has struggles with maintaining a productive work habit at some point in their career. However, it’s essential to remind yourself that this is a part of the journey and that it's okay to slip up from time to time.
Once you've accepted that you've fallen off the wagon, it's time to pick yourself up and get back on track. Start by analyzing what triggered your lack of motivation. This helps you avoid making the same mistakes in the future.
Next, create a plan to get back on track. Set realistic goals that avoid setting yourself up for failure. For example, if you're planning on sending a marketing email on a bi-weekly basis, instead of forcing yourself to write the email in one sitting, try starting it and coming back to it in spurts.
Remember to be kind to yourself during this process. It's easy to get caught up in negative self-talk for falling off the wagon. However, such negative talk only makes it harder to get back on track. Instead, focus on the progress you've made and use it as motivation to continue.
Finally, if needed, seek support from friends, family, or coworkers if needed. Talking to someone who understands what you're going through can be incredibly helpful and motivating. “Fall off the wagon day" can be discouraging, but it's essential to remember that it's not the end of the world. By recognizing what went wrong, creating a plan to get back on track, and seeking support from others, you can climb back on the wagon and continue your journey towards a great productive year.
It’s Time to Start Planning for 2023
As the 2022 calendar approaches, it is time to prepare your marketing plan for 2023. As you know, the best time for clients to list their home is spring and summer, and if you want to be top-of-mind when your clients decide to move you need to start now. Here are some of the best ways to stay in front of your sphere and prospective clients
- Social media posts - creating content that represents you and your brand will keep your past clients engaged moving forward. Remember - they worked with you in the past, and they want to know what you are doing. The key is keeping posts relevant and their timing consistent.
- Email marketing - sending useful information like market updates, recently closed homes, or client success stories is a great way to interact with your clients. If you want to keep them engaged, you need to give them something of value.
- Mail marketing - whether it’s using our InfoCard Marketing program, sending out recipes, or a list of homes you just sold, direct mail marketing has a truly high return. Plus, unlike all other forms of marketing, it physically gets you in their home.
As ReminderMedia points out, the typical real estate transaction occurs in these steps:
Don’t let number 6 occur! This is the beauty of InfoCards and the InfoCard Marketing program. Let’s say you work with a client to buy their first home. Congratulations! Then, for the next three years you mail them an InfoCard every month to keep you top-of-mind. This costs you less than $36. Over those three years your past client has seen your marketing every month, and it’s been a value add. So, when it’s time for them to sell and move to their next home they naturally think of you. What’s to return on that $36 spend? It’s so high it covers your mail marketing expense for 500 homes for three years. Do you think more than 1 of your past 500 will work with you again? If so, your return on ad spend will be enormous.