CASE STUDY

Baird & Warner

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Background

Helping a real estate agent capture timely opportunities.

Challenge

Christine Serwinski has been a real estate agent with Baird & Warner for more than six years and has found a special calling in helping clients going through major life transitions. She was already marketing herself through property postcards and social media posts, but she was looking for complementary and understated strategies to maintain relationships with past clients so that she could be well positioned when they are at a point of transition in their lives.

Turn-Key Solution

Send monthly InfoCards to Christine’s past clients to keep her name and brand at their fingertips, so it is easily remembered and accessed in a timely manner when clients need her services.

Outstanding Results

Of all her marketing initiatives, Christine receives the most feedback from InfoCards, and clients routinely contact her to say they value the content. Christine feels confident that her network of past clients will remember her when they need a real estate professional due to a life transition. She appreciates the ease of updating her database and the feedback about address changes from the post office, both of which allow her to maintain an accurate mailing list.
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“True story: I was staging a house for a sale, and I found the Stretching & Meditation InfoCard in my client’s workout room!” Christine Serwinski, Broker Associate, Baird & Warner

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