Christine Serwinski has been a real estate agent with Baird & Warner for more than six years and has found a special calling in helping clients going through major life transitions. She was already marketing herself through property postcards and social media posts, but she was looking for complementary and understated strategies to maintain relationships with past clients so that she could be well positioned when they are at a point of transition in their lives.
Of all her marketing initiatives, Christine receives the most feedback from InfoCards, and clients routinely contact her to say they value the content.
Christine feels confident that her network of past clients will remember her when they need a real estate professional due to a life transition.
She appreciates the ease of updating her database and the feedback about address changes from the post office, both of which allow her to maintain an accurate mailing list.