Nick Donato is a second-generation real estate professional with Keller Williams, and he was seeking to grow his business in a targeted geographic area where he believed he could thrive. He needed a marketing strategy to increase his local name recognition, so he would be top of mind when prospects are ready to buy or sell a home.
Nick has been using InfoCards since 20xx, due to their effectiveness in building name and brand awareness locally.
He typically receives at least one phone call from a prospect each month as a result of InfoCards.
If Nick represents just one of those prospects when they list their home, he covers a year’s worth of InfoCard expenses, making them a significant value.