CASE STUDY

Keller Williams

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Background

Helping a real estate professional establish name and brand recognition within a targeted geographic area.

Challenge

Nick Donato is a second-generation real estate professional with Keller Williams, and he was seeking to grow his business in a targeted geographic area where he believed he could thrive. He needed a marketing strategy to increase his local name recognition, so he would be top of mind when prospects are ready to buy or sell a home.

Turn-Key Solution

Send InfoCards to prospects in Nick’s targeted geographic area that contain relevant local information, in order to increase his name and brand recognition within this market.

Outstanding Results

Nick has been using InfoCards since 20xx, due to their effectiveness in building name and brand awareness locally. He typically receives at least one phone call from a prospect each month as a result of InfoCards. If Nick represents just one of those prospects when they list their home, he covers a year’s worth of InfoCard expenses, making them a significant value.
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“I receive at least one call each month from prospects in the locations I am targeting as a result of the InfoCards, so I know they are increasing my name and brand recognition.” Nick Donato, REALTOR®, Keller Williams Infinity

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