CASE STUDY

Shamrock Home Mortgage 

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Background

Helping a home mortgage lender save time and resources through an outsourced direct-mail marketing campaign.

Challenge

Shamrock Home Mortgage is a home mortgage lender based in Aurora, IL. Owner Ryan Carrigan was looking for a marketing strategy that would allow Shamrock to stay top of mind with past clients in order to maximize repeat and referral business. As a small-business owner, he did not have the time or staff to execute a marketing campaign in house, so he was looking for an experienced external partner.

Turn-Key Solution

Send 300 InfoCards each month to past Shamrock clients through a fully outsourced strategy.

Outstanding Results

Since Ryan began using InfoCards in 2009, Shamrock has typically seen a +250% return on ad spending each year. Ryan is regularly contacted by past clients stating how much they enjoy receiving the InfoCards, and these conversations frequently lead to discussions about mortgage rates, refinancing loans, and referrals. Ryan attributes multiple refinance and home purchase loans to InfoCards, because they allow Shamrock to remain visible and accessible when clients need his services. By outsourcing to a reliable direct-mail marketing partner, Ryan is able to focus his time on serving his clients.
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“InfoCards are the only marketing campaign I run that my clients consistently respond to. No other direct mailing, phone call, or email marketing strategy has created the kind of response I get from InfoCards.” Ryan Carrigan, Owner, Shamrock Home Mortgage

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